You can call it a server line up, pre-shift, huddle, an alley rally, etc but please do call it. Daily pre-shift meetings with your service staff are invaluable in so many ways.
Constant communication with your staff, regarding goals, standards, achievements, etc…, helps keep everyone on the same page. Without constant, daily reminders of what you expect and are trying to achieve, the staff can drift off course from your vision. These meetings are also a great way to be constantly training and improving your servers. Also, since the service staff have direct contact and interaction with the guests; it is wise to secretly/overtly inspect their appearance, preparedness and condition before they go on the floor. Competence and confidence breed pride!
There are endless benefits of the server shift meeting. There are only two drawbacks: Time and Effort. When time and energy are short, it is easy to skip these meetings. However, lack of consistency damages the results and momentum of the meetings tremendously. Can we agree that successful teams meet regularly and often? Do your restaurant and yourself a favor and conduct a great meeting before every shift!
These meetings should be very brief (usually no longer than 10 minutes). You and your staff will enjoy these meetings a lot more if you can find a way to make them informative, interesting and funny. Shift meetings have better results when employees participate and are engaged. Also, if you listen closely to the servers you will learn new perspectives of the operation.
One good way to create a good, fun, and informative atmosphere is to have the kitchen prepare a menu item for everyone to taste and discuss. Talking about current challenges and praising good performance is a nice way to keep everyone in sync. And, of course this is the best time to get a sales contest going! You can have a lot of fun with your crew during these meetings. The sky is the limit on what you can achieve with them!
Good luck and good pre-shifts!